2008-02-28

Vote for better typography! Vote Obama!

He makes the best use of design and typography of all the candidates. His campaign materials and website look sharp; and to top it off, his typeface of choice is Gotham by my favorite type designers, Hoefler & Frere-Jones. You can read about the history of Gotham here.

I had been noticing Obama's typography for a while now and suspected Gotham; when I finally got around to Googling for the answer I found it on the Helvetica Blog: A Font We Can Believe In, which includes video of an interview with Hoefler & Frere-Jones.

For those who aren't familiar Helvetica is a documentary about the world's most famous typeface. If you have any interest in typography, it is fascinating and definitely worth watching. (You can stream it online from Netflix.)

Hoefler & Frere-Jones also discuss the candidates' typography on their blog: Fontogenic and ...and Non-Fontogenic...

UPDATE:
More Hoefler & Frere-Jones fonts at work for Obama, in this case Knockout No. 48 (along with Gotham):



From CR Blog » Obey Obama and Ask H&FJ | Politics Without Gotham

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