2008-04-03

More on typography and design

First, thanks to Zev for pointing out another post on typography in the political campaigns, which points out how design and type choices reflect on the campaigns themselves:
I think the real story here is less about typography than it is about discipline. Political campaigns are the Brigadoon of branding. There’s a compressed amount of time to tell a candidate’s story before the race is over and the campaign vanishes. During that window, the campaign must make sure that everything it produces — everything it touches — delivers the candidate’s message in a meaningful way. No opportunity to amplify that story should be missed. The Obama people have used design to take that discipline to a whole new level.

On another note, the H&FJ blog points out the stunning new designs for British coinage:

Be sure to read their sad but humorous comparison with the new US five dollar notes.

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